Marketing is a dynamic field where almost any professional skill set can be utilized in a productive manner. After all, marketing is always evolving and following the advancements in technology as well as the broader societal conditions and trends. As such, nearly anyone can find a niche in marketing that fits their particular interests and professional aspirations. One of the more creative and exciting choices is the role of a content marketer.
Content marketing is intricately connected to the Internet and the online presence of both companies and individuals. At the most basic level, a content marketer is a person who creates compelling content as a way to attract readers who will subsequently be converted into customers. Naturally, being a content marketer requires love and passion for writing. However, becoming a great one will also need skills, knowledge, and experience in areas outside of writing. This means that crafting an enticing CV for your first content marketer job that will showcase your individuality and professional expertise while standing out from the crowd could be a daunting challenge.
The task becomes even more difficult if you plan to apply for several content marketer positions as it is strongly recommended to have a separate CV for each one. To boost your chances of making an excellent first impression, you may want to consider turning to a dedicated CV writing service. The experts will make sure that all relevant information from your background is reflected and brought to the forefront. In addition, they will make sure that the submitted CV meets all of the current requirements for being ATS (Applicant Tracking System) friendly.
Highlight Previous Marketing Experience
Even if you are just starting your content marketing career, it is highly likely that you have gathered some applicable experience and skills from other positions, no matter what your exact responsibilities were. For example, if you were tasked with writing copy about new product features, this may demonstrate good copywriting skills. If your involvement was to create artwork or designs for an email campaign, use it to showcase your creativity as well as the knowledge you gathered about PPC (Pay-per-click) marketing.
Don’t Downplay Your Knowledge
Incomplete knowledge about certain marketing skills could still add tremendous value to your CV. Employers are always looking for highly-motivated people willing and yearning to expand their current skill set. Demonstrate that you have a sufficient grasp of at least the basics by using the appropriate terminology and buzzwords. If you have identified gaps in your knowledge, mention that you are focused on studying and becoming more proficient in them. Knowing what SEO is and its best practices, link building, being familiar with WordPress, editing, etc., can all be considered indispensable additions to the toolkit of a content marketer.
Develop Your Creativity and Make a Portfolio
Although some people are naturally more creative and expressive, anyone can cultivate their own creative spirit with enough effort. Find some creative outlet that you enjoy, be it reading a book, painting, or poetry-writing, anything will do as long as you find it interesting. Then, start practicing on your own. After all, in many smaller companies, marketers may be asked to design various materials or be part of brand development.
Use the time between any tasks involving design to further develop your skills. Experiment freely with layouts, colours, techniques, etc., and just have fun in the beginning. Doing so will help you find your preferred design style. Afterward, you can begin building your portfolio with design projects. You can also use a marketing portfolio to more fully demonstrate your marketing skills in addition to listing them in the CV.
Do Your Research and Work on Tech Skills
Aspiring content marketers should know how to efficiently and productively conduct research. Finding valuable information is always going to attract an audience while including outdated data could tank your reputation. However, research skills are vital even outside the immediate creation of content. Do not forget that you are still a marketing expert that should know all of the details about their targeted audience. Through research, you will understand their pain points, preferred content to consume, buyer motivations, etc. At the same time analysing your competitors, the content they produce regularly, their brand’s positioning, and identifying potential content gaps could open up new opportunities.
Having certain tech skills could also help you jumpstart your content marketing career while pushing your CV way ahead of the competition. Content marketers often work with WordPress or other CMS (Content Management Systems). Knowledge in SEO, HTML, Google Analytics or similar analytics platforms, and coding can all prove to be beneficial.
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